UberEATs, Uber’s on-demand food delivery service, has just launched a new breakfast delivery option in London. Starting from 31 January, it is possible for London customers to order their breakfast via the online app. Uber’s new service is looking to increase the company’s effort to steal the scene to its food-delivery competitors.

Having a hard time getting out of bed in the morning? Willing to sacrifice your breakfast for the sake of a 15-minute longer sleep and regretting it already by 9.30 am? Thanks to UberEATs, sleep-deprived decisions will no longer have the best of you. Starting this week, online transportation company Uber uses its UberEats app to offer breakfast service to its London clients. The service, for now only available in zones 1 and 2 of the UK capital, works 7 days a week, 7am-11pm: apart from breakfasts and brunches, you can rely on it for your late night munchies, too.

eating outdoors table top
Not only breakfast with UberEATs: you can order burritos, pizza and Thai from Burrito Cafe, ICCO Pizza and Thai Metro | Courtesy: UberEats Instagram

In order to bring you the finest choice of bagels and croissants, Uber has partnered up with local restaurants and patisseries the likes of PAUL, Tossed, Leon, Crepeaffaire and Bagel Factory, among others: as you can read on UberEATS’ launch press release, “whether it is bacon butties for the 9 am team meeting, some healthy treats post gym workout or the ultimate freshly baked croissant and coffee there is now no excuse to skip breakfast.” Convincing, isn’t it?

Toussaint Wattinne, General Manager at UberEATS, on the occasion of the launch of the service, comments: Since UberEATS launched last summer we have seen Londoners ordering a range of lunch and dinner options straight to their door at the tap of a button. The launch of breakfast is the next step for UberEATS as we continue to respond to ever-growing consumer demand.”

With the UberEATs app, your favourite local restaurants are only one tap away: you can download the app for Apple and Android | Courtesy WIRED


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